I’ve spotlit PeopleJar previously. It’s not Facebook. It’s not LinkedIn. But it is about People connecting to like-minded People on a totally Global scale. What’s more, it’s absolutely-positively viral and conveniently free to you and me. Just got a link to a new video (below), check it out. Under two minutes for a glimpse of something that could be the proverbial next big thing: I’m PeopleJar Trailer from PeopleJar on Vimeo.

Colin has been invited to speak at USC, Thursday, April 30, 8pm. His focus will be on China’s dramatic increase in luxury brand consumption and related sociocultural implications. It’s currently expected to be an invitation-only session presented to a select group of 30 Annenberg graduate students. Please email success@thedailybrand.com for more information. (And don’t tell these Trojans he’s a Tiger.)

(Sorry, we couldn’t resist that pun.) At any rate, we’re assisting an Oregon-based swimwear company in developing its launch strategy for a range of kids pool products including some super cool life vest designs destined for your local pool, beach or, more immediately, Toys R Us. The latter is, however, an iceberg’s tip, as what was initially envisioned to be a straight-to-retail play we’ve now expanded and elevated to include (in true DAILY Brand form) a charitable foundation, a Consumer Reports styled advocacy site, two scoops of multilevel marketing, and some soil tilling social media to tie it all together.

Picked this up in the bookstore in Beijing’s 798 district … a hefty tome to lug all the way home (it wasn’t yet released in the US) but well worth it, even at nearly $US90 (today, via Amazon, I paid about US$125 over there). It’s innovative in both its presentation design and layout and its vision for the future urban landscapes in China, which might include, for example, transit systems consisting of pairs and trios of moving belts, similar to those in many airports, but that move at considerably higher speeds and function more or less like light rail. At any rate, probably not for everyone, but I much enjoyed this one and pick it up and flip through frequently.

Posted by: Colin Mangham