There’s obviously a lot about Richard Branson’s arc that’s inspiring. But I hold a particular affinity for his rock and roll roots and the vision to connect a number of business concepts, many of which are completely different sectors, under one brand philosophy. ~ Colin Mangham

We were recently tasked with creating marketing communications for a Southern California insurance provider that is a “daily” brand in that it serves many high risk and/or low income drivers (and homeowners) who otherwise would be unable to acquire adequate and affordable coverage.

The initiative, which was completed today and will be put into action over the course of the next two weeks, focused on engaging regional and national grocery chains to integrate on-site financial services into select stores. A corporate presentation central to the project included an expanded business case, newly captured client testimonials, and three service platform options we refined and packaged. DAILY Brand also teamed with CDG Interior Design to develop space plans and conceptual visuals of proposed retail environments. More to come once the initiative is officially made public….

A DAILY Brand taskforce led by Colin Mangham, President, and joined by Stephanie Miller recently completed a comprehensive brand audit and repositioning for HENAAC, a national non-profit established in 1989 as a gateway for Hispanics in Science, Technology, Engineering and Mathematics (STEM). The results included greater clarity of purpose atop a new brand platform, heightened collegiality and personal ownership among stakeholders, and an inspiring new name to help catapult the 20 year-old organization well into the future.

HENAAC (which stood for Hispanic Engineer National Achievement Awards Conference) is now Great Minds in Stem. Our position and inspiration, simply stated, was that the organization has been and will always be about great minds: developing great minds through educational programs in elementary and high schools; inspiring great minds through scholarships, conferences and community outreach; and awarding great minds including 2009 Engineer of the Year, Pedro Suarez, President, Dow Chemical Latin America, and 2009 Hall of Fame Inductee John J. Tracy, Chief Technology Officer, The Boeing Company.

This past Friday night, the organization officially transitioned to the new name, and revealed a new logo guided by the DAILY Brand platform and developed by The Walt Disney Company. Our heartfelt thanks and, indeed, congratulations go out to everyone at Great Minds in Stem on this momentous occasion. Now, if we may borrow a Disney phrase, to infinity and beyond….

Click for the Official FAQ here >

About Great Minds in STEM
Established in 1989, as HENAAC, Great Minds in STEM™ is a non-profit organization that focuses on STEM educational awareness programs for students from kindergarten to career. Great Minds in STEM™ provides resources for recognition and recruitment of Hispanics in STEM on a national level, connecting multi-areas of engineering and science arenas to the general population.