Trying this thing out. Could it be the missing link to my blogging more often?

Continuing a Verizon Wireless campaign tie-in to college sports we’ve worked on several times in the past two years, we’re set to co-produce another :30 spot featuring regional sports clips and the latest-greatest Verizon V-Cast phone.

In our ongoing Leverage and Media efforts for A.G.E. Insurance, we teamed with Skyline Orange County to produce the company’s tradeshow booth as well as supporting materials including brochures, sales packages and digital presentations.

I read this one to my daughter. Its wisdom is as important to the realization of an entrepreneur’s dream as anything you’ll find in the Business section of a bookstore. More at: www.thankyoubear.com

Posted by: Colin Mangham

Still chewing on last Thursday’s topic, when I think of an orange brand today, the first that comes to mind is ING Direct, which has based much of its marketing outreach on branding the color. In fact, the company has even created orange cafes in four US cities – you can step into a predominantly orange environment, with oranges in bins all around, and sit in an orange chair as you sip a coffee while an ING representative (presumably with an orange name tag) helps you to open and Orange Savings account.

But let’s not forget Home Depot, Sunkist, JBL, the hindquarters of the FedEx logo, and one of my favorite brand head fakes, Yellow Freight which, curiously (and cleverly, I think), boasts an orange logo. The story goes that the founder (A.J. Harrell) had a company named Yellow Taxi already, so it was a natural choice, and the orange color was for increased safety rolling down the highway … “Breaker 1-9, this here’s the Rubber Duck, only I ain’t yellow, as rubber ducks go, I’m a big bold shade of orange, and mighty proud of it, to boot.”

Posted by: Colin Mangham

Website for Good Shepherd elementary in Beverly Hills to be launched mid-June on the heels of start of the Summer Break. The site, wrapped in a WordPress content management system (CMS) to enable quick and easy updates by school staff, is the culmination of several months of Board-level strategic planning to clarify and articulate the school’s value proposition for new students, as well as to better serve the existing community of students, parents, staff and parishioners. Colin Mangham is now in his third year of service on the school board. Screenshots and a live line to follow.