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10 Years After | June 6th, 2010On June 6, 2000, notably the anniversary of D-Day, Colin Mangham and a handful of colleagues formed what was then Centrifuge Partners (pre Daily Brand rebirth in 2007) headquartered in Newport Beach. Quite a time to launch a business … smack-dab in the middle of the dotcom implosion, eh? Now a full 10 years later, and having survived and thrived through not only that bubble burst but the recent economic downturn (did you hear?), some restructuring, expansion, contraction, molting, meshing and all the speedbumps that typically face an entrepreneurial venture built for sustainable growth and a triple bottom line, we’re more energized, enthused and effective than ever. Thank you everyone who has supported our success and given us the opportunity to support yours. If you know us you know our mantra … if it’s worth doing do it daily. Here’s to Daily progress, on a daily basis, to carry us all (team, clients, partners, peers) up and up and up another 10 years and beyond.
Bethlehem Priest Joins Avatar’s James Cameron and Global Thought Leaders in Calling for Great Musicians to Play for Peace | June 1st, 2010
Powerful invitation from the Parish Priest and head of the Franciscan Order of the Church of the Nativity in the holy city of Bethlehem calls for the world’s most inspired musicians to join in prayerful song at a Project-Peace on Earth global concert event, September 25, 2010. Los Angeles, June 1, 2010 — Project-Peace on Earth (PPOE) today announced an inspiring call to action received from Father Samuel Fahim, Parish Priest and head of the Franciscan Order at the Church of the Nativity in Bethlehem, Palestine, the birthplace of Jesus Christ. In his letter, Father Samuel invites “Great Musicians of the World” to perform and “share [their] deepest musical prayers of peace with the world [to] help inspire humanity to live in peace and loving kindness toward one another.” Father Samuel joins an international who’s who of PPOE ambassadors, directors, advisors and other supporters of a worldwide concert for peace that will take place in Bethlehem’s Manger Square following the United Nations International Day of Peace. The interfaith concert will bring together the music industry’s brightest stars as well as great minds from education, spirituality, personal empowerment and entertainment, including James Cameron (Avatar, Titanic, Aliens, Terminator), Dr. Brian Josephson (Nobel prize-winning quantum physicist), Arun Gandhi (grandson of Mahatma Gandhi), and Grammy and Emmy award-winning composer Mark Isham (Crash, A River Runs Through It). To produce this extraordinary, historic and spiritually diverse event, PPOE has assembled a concert production team comprised of most of the top professionals in the industry, including: Charlie Hernandez, Jr., tour manager for The Police, Sting and the Rolling Stones; Barry Dane, producer of the world’s largest Tsunami Relief concert “Force of Nature”; Marc Scarpa, concert producer (Earth Day 2010, Tibetan Freedom Concerts, Woodstock 1999) and founding producer of CNET; Ralph Simon, producer of mobile phone content for Live 8, Al Gore’s LIVE EARTH, and the TED Conference’s Pangea Day; Mike Mitchell, producer of eight Olympics, plus LIVE AID (400 million viewers in 60 countries); and Hal Uplinger, producer of LIVE AID’s 16-hour broadcast that raised approximately $283 million (USD). Other Steering Committee members and key advisors include: Simon Mainwaring (world-renowned advertising/branding expert); Michael Garcia (HBO series development); Ken Rutkowski (media and technology innovator); Kevin Lee, esteemed member of the 2008 Beijing Olympics Committee; and Gregory Markel (CEO of InFuse Creative, Video SEO expert, worked with Led Zeppelin, Gibson Guitars, The BBC). Father Samuel stated that the goodness in music holds “great power to touch and transform the hearts of the people of our world,” and emphasized, “it has the power to inspire forgiveness and build loving bridges that can unite us all.” With the intention to uplift and inspire the human spirit to experience a state of inner peace and be the change for good in the world, the PPOE six-hour global event will involve internationally renowned musicians performing sacred musical prayers of peace. It will be simulcast via international media partners on-air and online to hundreds of millions of people from spiritually recognized locations in the world, including Bethlehem (host and main stage) and four other sacred sites soon to be announced. According to Steve Robertson, CEO & Founder of PPOE, “Father Samuel’s call for action through song could not be more timely and relevant. Music is the most powerful catalyst to touch the heart and help transform thoughts … thoughts that ultimately determine all of our actions.” The organization has begun extending personal invitations to a number of high-profile musicians to perform at the event and invites others to contact a PPOE representative today and join the cause. “When musicians connect with the divine love that unites us all, then the true possibility of peace is born, a peace from within,” said Robertson. “We urge the world’s top musicians, the voices of gifted and enlightened minds, to join us and help heal the heart of humanity and bring peace to the world.” Contact: 323.325.2668
DAILY Brand Wins Another Verizon Gig | May 20th, 2010Continuing a Verizon Wireless campaign tie-in to college sports we’ve worked on several times in the past two years, we’re set to co-produce another :30 spot featuring regional sports clips and the latest-greatest Verizon V-Cast phone.
DAILY Brand Produces Event Environment for Insurance Co. | May 18th, 2010In our ongoing Leverage and Media efforts for A.G.E. Insurance, we teamed with Skyline Orange County to produce the company’s tradeshow booth as well as supporting materials including brochures, sales packages and digital presentations.
DAILY Brand to Launch School Website | May 1st, 2010Website for Good Shepherd elementary in Beverly Hills to be launched mid-June on the heels of start of the Summer Break. The site, wrapped in a WordPress content management system (CMS) to enable quick and easy updates by school staff, is the culmination of several months of Board-level strategic planning to clarify and articulate the school’s value proposition for new students, as well as to better serve the existing community of students, parents, staff and parishioners. Colin Mangham is now in his third year of service on the school board. Screenshots and a live line to follow.
USC Annenberg Innovation Lab Launch | April 29th, 2010Colin Mangham and Daily associate Randy Smith joined colleague Dr. Christopher Smith, Director of the Johnson Center for Communication Leadership, and a select group of students and faculty members for a sneak peek at the positioning and plans for the new Annenberg Innovation Lab. The biggest intrigue, for us at least, is the opportunity to collaborate with a student-fueled think tank that develops and pressure-tests solutions to business and media challenges in an academic environment … then links up with companies big (Verizon) and small (Daily Brand Group) to launch and further develop them in the wild. From the USC site, as part of the Dean’s Series on Sustainable Innovation: The subject matter that falls under the Lab’s umbrella will be broadly and loosely defined as the digital media revolution and its impact on society. It can include technological innovations as well as analytical work on a variety of media topics related to innovation such as new business models or political mobilization via social networking. It will embrace gadgets and images as well as words and data. More than just an incubator, the lab will serve as a showcase and as a link between USC Annenberg and outside partners who can apply innovations developed at the school.
DAILY Brand Productions Enters Co-Production with Eckardt | April 22nd, 2010Co-production agreement with Eckardt & Associates formed to develop TV shows targeting acculturated Latinas in primarily an 18-34 demographic. Initial focus will be on magazine-style reality and comedy series centered upon family, style, beauty, home-making and relationships.
DAILY Brand “Clash of Titans” Spot Now Airing | March 22nd, 2010We just finished producing a :60 custom promo for the new “Clash of the Titans” (premieres April 2, in 3D) for FSN and Warner Bros. The spot, which begins airing today, was written and produced by Colin, designed and edited by Chris and sound-designed by Rob. Thanks to Rona and Dar as well for helping make this one a blast to work on. Now … release the Kraken!
DAILY Brand Change Supports Childhood Obesity Campaign | February 18th, 2010Our team including Colin Mangham, Chris Davis and cartoon illustrators Chris Kalb, Ben Towle and Maureen Stone, created 15 different animal characters to appeal to young children in educating them on healthier activities and diets to combat childhood obesity. The project, presented recently to the U.S. Department of Health and Human Services (www.hhs.gov), was commissioned as a private sector study on how to potentially extend and enhance the Let’s Move campaign (www.letsmove.gov) developed by the White House Task Force on Childhood Obesity: “Let’s Move! has an ambitious but important goal: to solve the epidemic of childhood obesity within a generation. Let’s Move will give parents the support they need, provide healthier food in schools, help our kids to be more physically active, and make healthy, affordable food available in every part of our country. Join First Lady Michelle Obama, community leaders, teachers, doctors, nurses, moms and dads in a nationwide campaign to tackle the challenge of childhood obesity. Learn more and join us.” (Final selected character below by Chris Kalb)
DAILY Brand Media Enters Co-Production with Fairhurst | February 14th, 2010Co-production relationship with Los Angeles-based Fairhurst Productions will initially focus on developing a half-hour reality series showcasing an established host (to be revealed in the coming weeks) and her comically homegrown and unconventional style and beauty tips that are perfect for today’s economy.
DAILY Awarded Branded Communications Initiative for Emerging Insurance Group | November 23rd, 2009A.G.E. Insurance, a Los Angeles based provider of niche insurance products for seniors living in assisted living facilities, is now a Daily brand. Strategic and creative services to include competitive analysis, brand positioning and the development of a unified sales and marketing communications platform that will be integrated into new collateral materials, corporate presentations, a tradeshow booth, the existing website and promotional items. Daily will also update and refine the company’s brand identity including logo, fonts and color palette.
About A.G.E. Insurance (www.age-insurance.com): Asset Guard Endorsement (A.G.E.) insurance is a preferred policy protection encouraged by senior living facilities. Without it, their assets are at risk. A.G.E. is underwritten by Philadelphia Insurance Company (“PIC”), a Pennsylvania-domiciled property and casualty insurance company approved in 49 states, the District of Columbia and the U.S. Virgin Islands as a surplus lines insurer. Philadelphia Consolidated Holding Corp. is a Member of the Tokio Marine Group, a top-tier global insurance group with approximately $175 billion in assets and 28,000 employees in 36 countries.
DAILY to Produce Corporate Video for Charitable Salon | November 1st, 2009Daily Brand Productions is set to begin principal photography for a 10-minute corporate video focused on the positive impact Huntington Beach based Meleesa the Salon has on its local community. Notably the production will not be the typical longform commercial sales video … instead, and in the Daily style, we will take more of a documentary approach focused predominantly on the people who comprise, inspire and sustain the business. We’re all quite excited to capture and communicate the active positivity Meleesa and her team embrace and share on a daily basis. Our core team will include Colin Mangham (Producer), Dariush Khansari (Director), Mike Nedved (Director of Photography), Katherine Stein (Editor), Toby and Mike at Confidence Head (Music and Sound Design) and Elliott Stone (PA and Second Camera). We will post some “Dailies” here soon.
DAILY Brand Helps Insurance Company Serve the Underserved | October 14th, 2009We were recently tasked with creating marketing communications for a Southern California insurance provider that is a “daily” brand in that it serves many high risk and/or low income drivers (and homeowners) who otherwise would be unable to acquire adequate and affordable coverage. The initiative, which was completed today and will be put into action over the course of the next two weeks, focused on engaging regional and national grocery chains to integrate on-site financial services into select stores. A corporate presentation central to the project included an expanded business case, newly captured client testimonials, and three service platform options we refined and packaged. DAILY Brand also teamed with CDG Interior Design to develop space plans and conceptual visuals of proposed retail environments. More to come once the initiative is officially made public….
DAILY Brand Lauded at ‘Great Minds’ Awards | October 12th, 2009A DAILY Brand taskforce led by Colin Mangham, President, and joined by Stephanie Miller recently completed a comprehensive brand audit and repositioning for HENAAC, a national non-profit established in 1989 as a gateway for Hispanics in Science, Technology, Engineering and Mathematics (STEM). The results included greater clarity of purpose atop a new brand platform, heightened collegiality and personal ownership among stakeholders, and an inspiring new name to help catapult the 20 year-old organization well into the future. HENAAC (which stood for Hispanic Engineer National Achievement Awards Conference) is now Great Minds in Stem. Our position and inspiration, simply stated, was that the organization has been and will always be about great minds: developing great minds through educational programs in elementary and high schools; inspiring great minds through scholarships, conferences and community outreach; and awarding great minds including 2009 Engineer of the Year, Pedro Suarez, President, Dow Chemical Latin America, and 2009 Hall of Fame Inductee John J. Tracy, Chief Technology Officer, The Boeing Company. This past Friday night, the organization officially transitioned to the new name, and revealed a new logo guided by the DAILY Brand platform and developed by The Walt Disney Company. Our heartfelt thanks and, indeed, congratulations go out to everyone at Great Minds in Stem on this momentous occasion. Now, if we may borrow a Disney phrase, to infinity and beyond…. Click for the Official FAQ here > About Great Minds in STEM
DAILY Brand Sponsors Urban Mountain Getaway | May 28th, 2009
Colin Mangham to Judge Promax/BDA Awards | May 1st, 2009Colin Mangham, President, DAILY Brand, was invited once again to be a judge for the prestigious Promax | BDA North America awards, which will be presented at this year’s conference in New York, June 16-18. The Promax|BDA North America and World Gold Promotion and Marketing Awards honor the best promotion and marketing work from any company or individual, broadcast, published or released in their respective markets. Colin was previously a judge for the 2007 conference, and has himself won Gold and Silver BDA awards for campaigns created for Oxygen Media. Promax was established in 1956 as a non-profit, full-service, membership driven association for promotion and marketing professionals working in broadcast media. In 1997, The Broadcast Design Association (BDA) who had partnered with Promax for years on their annual conference, officially joined forces with Promax. Today, the Promax|BDA membership represents every major broadcast and cable television organization, radio, computer hardware and software corporations, internet and other emerging technology stakeholders, premier design, promotion and advertising agencies, amongst numerous others. For more on the 2009 Conference and Awards: www.promaxbda.org/awards.asp?n=09propromotion
Colin Mangham to Speak at USC | April 23rd, 2009Colin has been invited to speak at USC, Thursday, April 30, 8pm. His focus will be on China’s dramatic increase in luxury brand consumption and related sociocultural implications. It’s currently expected to be an invitation-only session presented to a select group of 30 Annenberg graduate students. Please email success@thedailybrand.com for more information. (And don’t tell these Trojans he’s a Tiger.)
DAILY Brand Helps Swim Products Company Dive In | April 22nd, 2009(Sorry, we couldn’t resist that pun.) At any rate, we’re assisting an Oregon-based swimwear company in developing its launch strategy for a range of kids pool products including some super cool life vest designs destined for your local pool, beach or, more immediately, Toys R Us. The latter is, however, an iceberg’s tip, as what was initially envisioned to be a straight-to-retail play we’ve now expanded and elevated to include (in true DAILY Brand form) a charitable foundation, a Consumer Reports styled advocacy site, two scoops of multilevel marketing, and some soil tilling social media to tie it all together.
DAILY Brand “Watchmen” TV Spot Begins Airing This Week | March 21st, 2009
Celebrating HENAAC’s 20th | February 23rd, 2009We’re pleased to announce, albeit in a quiet voice, that the HENAAC Board of Directors has voted [unanimously], and the initial fruits of our labors begun with a comprehensive Brand Audit will soon be manifest in the public domain. Wait, HENAAC? Hmm? Yes, we know, we’re working on that. But it stands (or, once stood) for Hispanic Engineer National Achievement Awards. The non-profit was founded in 1989 “as a means of identifying, honoring, and documenting the contributions of outstanding Hispanic American science, engineering, technology and math professionals.” Today the Los Angeles-based organization is heightening its focus on educational programs that both develop and inspire the professionals who will be honored by the HENAAC conference in years to come. If you’re doing the math, and even if you’re not, 1989 to present day makes for a 20th Anniversary this year, and we’re proud to be a part of the moment and, indeed, the movement. Now, more than ever, we need to not just preserve but significantly increase America’s strength in science, technology, engineering and math (STEM), and our inner cities and other under-served communities hold amazing promise as the talent pools for future success. Hats off to HENAAC for continuing to stoke the fires and stay the visionary course. More news soon…. More on HENAAC here: www.henaac.org Posted by: Colin Mangham
EAU [a DAILY Brand] Receives Patent for Empowered Water | January 22nd, 2009
EAU Technologies, undoubtedly a “Daily Brand,” today announced its receipt of a US patent for Empowered Water™ (Primacide A and B use in mold remediation), for which Colin Mangham led the charge in developing the brand positioning, name, visual identity and tagline (”Smart Food Safety”). Congrats to Wade, Joe, Brian, Rand and everyone in Hotlanta—more ‘empower’ to ya. For more, visit: www.eau-x.com.
Medicine Meets Virtual Reality | January 21st, 2009Daily’s Dr. Koan Jeff Baysa will be speaking at MMVR17 in Long Beach today at 8:30am. Colin Mangham will also be in attendance. MMVR is the premier conference on emerging data-centered technologies for medical care and education. It brings together an interdisciplinary, vanguard community of computer scientists and engineers, physicians and surgeons, medical educators and students, military medicine specialists, and biomedical futurists. More at: www.nextmed.com.
Daily Brand Wins “Watchmen” Gig | January 20th, 2009
Sundance Film Festival ‘09 | January 16th, 2009Tracy Ritzwoller will be in Park City today through Tuesday for screenings and, of course, hobnobbing with Daily clients, colleagues and a few lucky celebs. Please email tracy@thedailybrand.com if you’d like to meet up.
DAILY brands IOGEAR VGA Kit Demo Video | October 27th, 2008
Health & Wellness Company is a Daily Brand | June 1st, 2007Los Angeles based diet and fitness program design company engages Daily to develop go-to-market plan, brand positioning, company and product names, brand identity and retail packaging.
Daily (re)Brand | May 1st, 2007
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Daily Brand is a proud donor-sponsor of the 2009 Urban Mountain Getaway, May 29-June 1 in Estes Park, Colorado. Founded by former NFL running back Brandon Miree and hosted by Brittany Gastineau, this one-of-a-kind three-day networking event will be attended by pro athletes, celebrities, artists, top comedians and business leaders from across the nation, and will benefit the National MS Society, Colorado Chapter. For more info: 
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